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For the overzealous out there, Twitter can become an entrancing and addictive platform for one’s incessant and inane ramblings. Marketers can be the worst culprits of all by over-saturating their followers with the equivalence of spam. Nobody likes spam which causes followers to click the dreaded “unfollow” button and for companies to lose traction with [...]
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With the Super Bowl only days away, the internet is buzzing with speculation surrounding this year’s Super Bowl commercials. This time of year is always exciting for both sports fans and advertisers as the big game promises drama on the field and new ads between timeouts. Marketers are turning to social media to help generate [...]
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The Midwest was hit by a huge snowstorm Tuesday that has been dubbed “The Blizzard of 2011” by meteorologists and received the hashtag #snowpocalypse on Twitter.
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Check out the 2010 LoSasso Holiday Video!
Mike Hernalsteen is the Senior Interactive Marketing Specialist at LoSasso Advertising Inc., a Chicago based interactive agency where he develops comprehensive online marketing strategies for leading B2B and consumer brands. (See more posts by Mike)
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Most superheroes come with supernatural powers acquired in scientific accidents. But when it comes to Batman, his flair for heroics often starts with his tool belt. Much like Batman, us search engine marketing mortals depend on tools for success. With so many marketing concepts under one job description, efficiency is always the goal, but not [...]
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The business of social media has been rapidly evolving to create bigger and better opportunities for businesses to advertise on social media sites across the web. A new way to integrate advertising into the social media landscape has begun to emerge – placing advertisements directly into popular social games such as FarmVille or Sorority Life on Facebook.
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Google launched their new Instant Search on September 8 and internet marketers everywhere collectively raised one giant eyebrow,
“Is SEO Dead?”
As is often the case, the answer to this internet marketing question is relative, depending largely on how you or your company defines search engine optimization (SEO). If your search team focuses exclusively on gaming the [...]
Delta Air Lines recently announced that it would begin selling tickets through Facebook. Using “ticket windows”, the airline will allow customers to purchase tickets directly through the site. This is the first time an airline has made the move to allow consumers to buy tickets on the social media site rather than solely using the site as a means of promoting the brand…
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Your neighbor is doing it. Your kids are doing it. Your brother is doing it. Your friends are doing it. But, most importantly, your customers are doing it. If your business hasn’t thought about getting involved with location based social media, you may want to start before you’re left behind. Location is becoming a huge part of…
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Our nation’s colleges are finally stepping it up and embracing social media as viable classroom material. At Losasso, we’ve long believed that there are many opportunities for businesses to expand online through interactive marketing methods. It seems like Academia is finally taking the plunge.
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