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In an effort to help traditional advertising agencies understand how to implement search marketing strategies, Google invited a panel of agency experts, including LoSasso president Scott LoSasso, to share their insights on how they have used search marketing and other online strategies to improve client and agency performance.
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Webinars can be an excellent tool to share success stories with potential clients, exchange ideas with industry peers and address the challenges facing your industry. That being said, like any tool, it has to be used effectively to be successful.
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While text search is a great research tool for searchers who know the name of the term they are researching, it isn’t as helpful to searchers who are unsure about the exact terminology. Bing’s new Visual Search is a great feature for these users.
For example, you were walking through the city last Saturday and saw [...]
There are hundreds of factors that contribute to your search rankings on the engines. Developing effective SEO campaigns can help ensure that your page receives highly-qualified traffic on the search engines.
A lot of marketers use the same rules for developing Google and Yahoo SEM campaigns, but this is one of the biggest mistakes a [...]
Razorfish recently released “Fluent.” The report discusses social influence marketing (SIM) and the influence various peer circles have over customer purchasing decisions. They define Social Influence Marketing as, “employing social media and social influencers to achieve the marketing and business needs of an organization.”
The report also featured a study conducted by Razorfish that demonstrates how trust plays a crucial role in influencing a consumer’s interest in purchasing an item.
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User Centric, Inc conducted an eye-tracking study that established Bing’s platform is more effective for ads than Google’s.
The study tracked the eye movements of 21 participants as they conducted search tasks in each engine. Roughly 42% of the participants look at Bing ads after each search, compared to only 25% of participants at a Google [...]
Today Facebook Developer Ray C. He announced that Facebook page administrators can now embed the latest Facebook Fan Page activity to their own website.
Essentially, this means that users can connect with brands, celebrities, companies, etc. whether they’re on or off Facebook.
The technology is called the Facebook Fan box and it allows developers to simply copy [...]
In this short video, Scott LoSasso discusses the importance of conducting pilot PPC programs before heading into the 2010 planning season. Conducting tests now can provide crucial insights into what to expect from large-scale programs going forward – in click costs, cost per conversion, cost per lead and other key factors.
“This is a strategic, methodical [...]
The first half of 2009 has been hell for just about every industry. For a lot of people it has been about damage control, cost cutting and simply figuring out how to get through this. So it has been a tough year to try anything new.
But don’t write off 2009 just yet. There is an important opportunity in all of this that you should think about.
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I was recently in Seattle attending the amazingly informative SMX Advanced conference. It featured dozens of enthusiastic search marketing brainiacs with a lot of great information and ideas. The first session, Social Media & Search Marketing: Not the Same Old Stuff, offered many insights. Here are a couple of my key takeaways from the first [...]
