 |
 |
 |
 |
Personal vs. Professional Social Engagement
Let’s face it—when the first users of Facebook (yes, college students only) created their profiles, most weren’t thinking about what their employers (or, rather, future employers) might think of their information or their profile picture. After time, they were able to create a status and post pictures aside from just a profile picture. They [...]
Evolve or become the next fossil in the wake of social media and brand management. The days of sitting in the ivory tower on a pile of cash are over, you’ve got to be with the masses in the muck to get any kind of footing in the new business of curating the attention of [...]
Read More...
Social Media Breakfast Chicago is a fantastic event we’ve had the pleasure of attending and sharing with you in the past.
Advertisers, Marketers, Engineers, Sales people, PR practitioners, software gurus, designers, and more gather in one room around five tables discussing issues and topics crucial to the media marketing landscape. Social Media Breakfast Chicago website. [...]
Read More...
Two dimensional QR codes have been alive and abroad for several years and yet, the U.S. hasn’t quite taken to them. Customers and users still aren’t sure what to do with them or why they’re on packages and posters. The early adopters didn’t spread as quickly as other technologies that were more tangible.
Marketers must educate [...]
A huge SNAFU happened a few weeks ago with two large companies, Chrysler and AFLAC, all thanks to two individual Twitter accounts.
An employee at New Media Strategies let slip an f-bomb and slammed Detroit drivers in what they thought was a personal account and turned out to be the @ChryslerAutos account. Regardless of which account [...]
Myth #1 about social media: Don’t call yourself a guru.
Never would I ever presume to be a guru but my Twitter does label me as “The Official Twitter of …”. This was first point made by HubSpot Social Media Scientist, Dan Zarrella in his webinar, “The Science of Timing“: identify yourself authoritatively so people will [...]
Last fall, New York City’s subway cars got fancy new clothes. Striving to buttress the MLB’s “Never Miss a Moment” campaign, advertisements wrapped both inside and outside the cars to promote Major League Baseball’s coverage of the Yankees. Industrial cities, like those bordering Chicago, could benefit by branching out into advertising space they may not [...]
Read More...
” ‘Cause you can look right through me, walk right by me, and never know I’m there…” Or so goes Amos Hart’s sad little song in the musical Chicago. Poor invisible Amos’ verse embodies the challenges facing websites struggling to create relevant content.
There’s been much debate over the amount of social media we process as [...]
As I browsed through Advertising Age’s Promotional Supplement to their steamy Valentine’s Day, The Relationship Issue, I fell across a small article titled “The world’s global media habits in a word? More.” I figured as a 20 something in a big city with an iPhone, that social media and my mobile device were perking along [...]
Read More...
In January, Bing searches increased by an astonishing 21%. In December, their searches increased by 5% which is still a high number considering in past months most search engine market shares generally change by just a few percentage points. Now, of course, Google still encompassed over 67% of all US searches in January, but at [...]
Read More...
