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Domino’s Pizza puts negative customer commentary front and center in its new “Pizza Turnaround” marketing campaign. The TV commercials feature clips of focus group participant commentary on the pizza’s quality: “bland,” “boring,” “bad,” “the worst imitation of wheat crust,” and the list goes on. The CEO of Domino’s and a variety of Domino’s “employees” address [...]
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Augmented Reality (AR) is gaining more recognition in the industry and will revolutionize the way marketers reach consumers. The technology looks to bring an entirely new experience to interactive shopping, games, social media marketing, and the consumer buying process.
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Creating a robust web presence is important now more than ever. A website with top of the line graphics, enough flash to slow even a 15mbps download speed, won’t do you much good if you can’t target clients and increase qualified traffic.
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Are your blog, Twitter feed and e-mail newsletters full of “important,” “relevant,” and “compelling” facts about why your products and services are better than your competitors? Do you make a great case? Lay out all the facts? Drive home the important messages?
You could be chasing away the people you are hoping to engage.
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Your Google Adwords Quality Score can not only dictate how successful your campaign will be, but also how much money you need to spend to be successful.
So what is Quality Score? (as defined by Google)
“The AdWords system calculates a ‘Quality Score’ for each of your keywords. It looks at a variety of factors to measure [...]
Going into effect on Dec. 1, The Federal Trade Commission (FTC) will require bloggers to disclose any compensation they receive from companies in exchange for reviewing products on their blogs.
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In an effort to help traditional advertising agencies understand how to implement search marketing strategies, Google invited a panel of agency experts, including LoSasso president Scott LoSasso, to share their insights on how they have used search marketing and other online strategies to improve client and agency performance.
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Webinars can be an excellent tool to share success stories with potential clients, exchange ideas with industry peers and address the challenges facing your industry. That being said, like any tool, it has to be used effectively to be successful.
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While text search is a great research tool for searchers who know the name of the term they are researching, it isn’t as helpful to searchers who are unsure about the exact terminology. Bing’s new Visual Search is a great feature for these users.
For example, you were walking through the city last Saturday and saw [...]
There are hundreds of factors that contribute to your search rankings on the engines. Developing effective SEO campaigns can help ensure that your page receives highly-qualified traffic on the search engines.
A lot of marketers use the same rules for developing Google and Yahoo SEM campaigns, but this is one of the biggest mistakes a [...]
