First Twitter asked:”What are you doing?” Then they asked: “What’s happening?” Now the question of the moment seems to be “Where are you?”
Read More...Posts in the "Interactive Marketing" Category
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Although social media has no physical boundaries, online behavior changes from country to country. In the past few months, a number of studies have been conducted that take a look at the difference in social media usage around the globe.
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A few years ago, when you had a negative experience with a brand, you would share your story with a few friends or family members. In this new era of social media, however, you tweet about it, update your Facebook status, or voice frustration through a negative review on Yelp. With this new way of sharing our experiences, brands are required to become more transparent than ever before.
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While 106.5 million viewers tuned in to the New Orleans Saints Super Bowl XLIV victory, a great majority also anticipated the creative commercial debuts. This year, many companies topped the list: Snickers featured a football-playing Betty White, Denny’s urged Chickens to lay low, Budweiser created a house completely made of Bud Light cans, and a [...]
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15 students from Luther College made a trip on January 18th to visit LoSasso Advertising in Chicago. As part of a “Marketing to Generation Y” course, the group, led by Business Professor Don Jones, had the opportunity to learn from industry experts and expand their education outside of the classroom. The course has a strong emphasis on social media and selected LoSasso as their agency of choice because of our expertise in interactive marketing and leadership in the social media arena.
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Domino’s Pizza puts negative customer commentary front and center in its new “Pizza Turnaround” marketing campaign. The TV commercials feature clips of focus group participant commentary on the pizza’s quality: “bland,” “boring,” “bad,” “the worst imitation of wheat crust,” and the list goes on. The CEO of Domino’s and a variety of Domino’s “employees” address [...]
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Augmented Reality (AR) is gaining more recognition in the industry and will revolutionize the way marketers reach consumers. The technology looks to bring an entirely new experience to interactive shopping, games, social media marketing, and the consumer buying process.
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Creating a robust web presence is important now more than ever. A website with top of the line graphics, enough flash to slow even a 15mbps download speed, won’t do you much good if you can’t target clients and increase qualified traffic.
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Are your blog, Twitter feed and e-mail newsletters full of “important,” “relevant,” and “compelling” facts about why your products and services are better than your competitors? Do you make a great case? Lay out all the facts? Drive home the important messages?
You could be chasing away the people you are hoping to engage.
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Your Google Adwords Quality Score can not only dictate how successful your campaign will be, but also how much money you need to spend to be successful.
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So what is Quality Score? (as defined by Google)
“The AdWords system calculates a ‘Quality Score’ for each of your keywords. It looks at a variety of factors to measure [...]
