Posts in the "Featured Posts" Category

  • Technology and Social Media Aid Haiti Earthquake Recovery

    echnology and convenience are playing large roles in raising relief for those suffering from the devastating 7.0 earthquake that hit Haiti earlier this week. Many foundations are using our beloved technology to make giving easier than ever.

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  • Socially Awkward: Social Media and the Self-Centered Loudmouth

    Are your blog, Twitter feed and e-mail newsletters full of “important,” “relevant,” and “compelling” facts about why your products and services are better than your competitors? Do you make a great case? Lay out all the facts? Drive home the important messages?

    You could be chasing away the people you are hoping to engage.

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  • Social Media Drives Big Results for Brunswick

    In a recent effort for our client Brunswick, LoSasso kicked off the Wii-a-Day Giveaway in September. This effort was primarily supported by the launch of a new social media presence for Brunswick on Facebook, YouTube and Twitter, developed by LoSasso’s interactive division. While the giveaway continues, the response has been so strong, we couldn’t resist sharing a few key results to-date.

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  • Online Video is Changing Consumer and B2B Marketing

    A recent study done by eMarketer reinforces what we have been observing for a while now – online video is not only rife with opportunity, but it is growing on a strong curve.
    While this survey was obviously focused on consumer marketers, I believe the opportunity is even more important to underscore with business-to-business (B2B) marketers. [...]

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