We will see boom years and bust years. Smart businesses take advantage of the lean years to get ahead of their competition – not by out spending them, but by outsmarting them. There is a significant opportunity to do this right now.
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The financial crisis and resulting bailout is a sad state of affairs no matter how you slice it, but this will help explain the mess, and at least make you laugh a bit.
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Subprime Primer
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It is tough to find good economic news these days, but I can tell you from personal experience that there are strong markets in today’s environment. Our agency has considerable business in the manufacturing sector, specifically, metalworking. The growth in markets including energy, aerospace, military and medical is strong. Our clients are busy, and their [...]
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LoSasso has partnered with Extreme Machining Labs to launch a new metalworking blog. The link is here: http://extrememachining.blogspot.com/. If you are a thought leader in the manufacturing space or would like to join a conversation with some of the thought leaders in this space, please take a look. There are already a few impressive videos [...]
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We just had a good presentation at the agency about social media and its application to our industry and client base. Lots of good information was shared and interesting some ideas tossed around. A few notables for your consideration…more than 44% of the population in the U.S. are using some form of social media at [...]
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Below is a link to an interesting article about the strategy BMW has taken for their new 1 Series. A few things really stand out to me. The first is that about 50% of the budget is going online. This is big. They are utilizing social media, PPC, SEO, banner placements and viral tactics to [...]
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