I don’t like to see any business fail – especially one that has survived for so long, but after a recent shopping experience at Circuit City, it is no surprise to me that Circuit City went down with a thud. I recently bought a laptop there and after a quick decision, the guy helping me [...]
Read More...Posts by Authors
-
-
In a recession, people research purchases more carefully. They do this on the internet. If you don’t have a strong web marketing strategy – it should be your top priority. Period.
Read More...
It baffles me that so many b2b marketers have still not recognized that they are missing the single greatest opportunity that exists today in marketing. [...] -
1. We start caring more about our existing customers. Nothing like a recession to make us appreciate the customers we already have – what a shame that it takes this to make us realize that our greatest asset is often the most ignored from a marketing standpoint.
Read More...
2. We are forced to get more strategic. When [...] -
We will see boom years and bust years. Smart businesses take advantage of the lean years to get ahead of their competition – not by out spending them, but by outsmarting them. There is a significant opportunity to do this right now.
Read More... -
The financial crisis and resulting bailout is a sad state of affairs no matter how you slice it, but this will help explain the mess, and at least make you laugh a bit.
Subprime Primer
View
SlideShare presentation or Upload your own. (tags: moralhazard basics)Scott LoSasso is President of LoSasso Advertising Inc., a Chicago based interactive agency specializing in [...]
Read More... -
It is tough to find good economic news these days, but I can tell you from personal experience that there are strong markets in today’s environment. Our agency has considerable business in the manufacturing sector, specifically, metalworking. The growth in markets including energy, aerospace, military and medical is strong. Our clients are busy, and their [...]
Read More... -
LoSasso has partnered with Extreme Machining Labs to launch a new metalworking blog. The link is here: http://extrememachining.blogspot.com/. If you are a thought leader in the manufacturing space or would like to join a conversation with some of the thought leaders in this space, please take a look. There are already a few impressive videos [...]
Read More... -
We just had a good presentation at the agency about social media and its application to our industry and client base. Lots of good information was shared and interesting some ideas tossed around. A few notables for your consideration…more than 44% of the population in the U.S. are using some form of social media at [...]
Read More... -
Below is a link to an interesting article about the strategy BMW has taken for their new 1 Series. A few things really stand out to me. The first is that about 50% of the budget is going online. This is big. They are utilizing social media, PPC, SEO, banner placements and viral tactics to [...]
Read More...
