Posts by Authors

• Thoughts on the Top 3 Challenges Marketers Face in 2012

  Featured Posts
  

  Those of us in the trenches need to stay diligent about our craft, but also realize the importance of continued learning, sharing, training and repetition. Support for marketing needs to flow from deeper within every organization, and it is our job to champion this. Customer service needs be online, technical experts need to come out of the lab, opinion leaders need to speak up, and marketing needs to align with sales. Customers expect to be able to see who we are and what we have to offer before they invite us to be considered. .

  Read More...

• B2B Mobile Jumps 600% – Are you mobilizing yet?

  Marketing Insights
  

  PracticalMachinist.com is a very busy forum site where machinists, engineers, business owners and others involved in metalworking and manufacturing ask questions, share ideas and exchange information. It is the leading social media property that is specific to this industrial market segment, and probably the most visited online property in the metalworking and metal fabrication market place.

  Read More...

• Here’s the Problem With This Year’s BMA Conference: Unleash 2011

  Featured Posts
  

  After spending most of last week at the Business Marketing Conference, I have yet to fully distill the information that I took in. As I sit here with 30 pages of notes and hundreds of ideas bouncing around the cluttered space above my shoulders, I find myself feeling both excited and overwhelmed – and I just figured out why.

  Read More...

• B2B Marketing Leadership — A Shift to Sharing

  Featured Posts
  

  A fundamental change has occurred in buyer behavior — most now conduct the majority of their product research online. This shift has forever altered b-to-b marketing leadership practices. You can achieve marketing leadership by becoming a trusted resource for strong, practical information.

  Read More...

• Social Media is a Bad Place to Act like a Bully

  Marketing Insights
  

  As a social media marketer, the recent spat between behemoth HP and struggling Kodak underscores how a small player can leverage this space to draw attention and possibly even draw larger competitors into a place that benefits the little guy.

  Read More...

• Rescuing 2009 – Your strategy to be ready for the recovery

  Interactive Marketing
  

  The first half of 2009 has been hell for just about every industry. For a lot of people it has been about damage control, cost cutting and simply figuring out how to get through this. So it has been a tough year to try anything new.

  But don’t write off 2009 just yet. There is an important opportunity in all of this that you should think about.

  Read More...

• Look Who is First on Yahoo!

  Interactive Marketing
  

  With several thousand advertising, marketing and PR companies in Chicago, maintaining first position in the search engines is an unrealistic objective for a tiny agency in Ravenswood – yet there we are – #1 in Yahoo.

  Read More...

• Nothing Hurts a Sales Call Like a Sales Pitch

  Marketing Insights
  As salespeople and marketers, we often make the mistake of thinking from the inside out as opposed to outside in. We get so focused on “selling” and explaining our features that we fail to realize that we are very often off-topic from our prospects standpoint.

  Read More...

• The Marketing Renaissance: Direct Response

  Interactive Marketing
  Interactive agencies that understand direct response marketing will win out in 2009.

  Video: Why Most Interactive Advertising Doesn’t Work

  Read More...

• Refocus on the value of your marketing message

  Marketing Insights
  As we’ve moved into this protracted period of slow to negative growth, we have talked a lot about how spending allocations must change and how the web has affected the landscape of marketing.
  But shifting the focus of the message is equally important.
  When people are hurting, they buy differently; they need more value. As marketers, it [...]

  Read More...