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As a social media marketer, the recent spat between behemoth HP and struggling Kodak underscores how a small player can leverage this space to draw attention and possibly even draw larger competitors into a place that benefits the little guy.
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The first half of 2009 has been hell for just about every industry. For a lot of people it has been about damage control, cost cutting and simply figuring out how to get through this. So it has been a tough year to try anything new.
But don’t write off 2009 just yet. There is an important opportunity in all of this that you should think about.
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With several thousand advertising, marketing and PR companies in Chicago, maintaining first position in the search engines is an unrealistic objective for a tiny agency in Ravenswood – yet there we are – #1 in Yahoo.
Read More...As salespeople and marketers, we often make the mistake of thinking from the inside out as opposed to outside in. We get so focused on “selling” and explaining our features that we fail to realize that we are very often off-topic from our prospects standpoint.
Read More...Interactive agencies that understand direct response marketing will win out in 2009.
Video: Why Most Interactive Advertising Doesn’t Work
Read More...As we’ve moved into this protracted period of slow to negative growth, we have talked a lot about how spending allocations must change and how the web has affected the landscape of marketing.
But shifting the focus of the message is equally important.
When people are hurting, they buy differently; they need more value. As marketers, it [...]
I don’t like to see any business fail – especially one that has survived for so long, but after a recent shopping experience at Circuit City, it is no surprise to me that Circuit City went down with a thud. I recently bought a laptop there and after a quick decision, the guy helping me [...]
Read More...In a recession, people research purchases more carefully. They do this on the internet. If you don’t have a strong web marketing strategy – it should be your top priority. Period.
It baffles me that so many b2b marketers have still not recognized that they are missing the single greatest opportunity that exists [...]
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1. We start caring more about our existing customers. Nothing like a recession to make us appreciate the customers we already have – what a shame that it takes this to make us realize that our greatest asset is often the most ignored from a marketing standpoint.
2. We are forced to get more strategic. [...]
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