Posts by Authors

  • SEM Minute Part 1 – SEO and PPC

    Here is part one of the new LoSasso SEM Minute video series, episode titled “SEO and PPC”. This is a brief intro video about a few basic SEO and PPC factors. As the series progresses, we will be discussing many search industry issues ranging from questions like, “Do meta descriptions matter?” to “does PageRank sculpting [...]

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  • Compete.com put together a Slideshare presentation discussing the online media trends of 2008. Compete calculates and estimates total U.S.-based traffic for nearly every site on the internet.
    Online Media 2008
    View more presentations from CompeteBlog. (tags: search 2008)

    Here are some of the key takeaways:
    There were 116 billion search queries in 2008 (up 8% over 2007).
    Google now commands [...]

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  • Like most years, the beer commercials are going to rule the much-anticipated Super Bowl advertisement extravaganza. This year, one company in particular is taking the competition to another level.
    With the economy in the middle of a recession, Miller Brewing Co. has decided to forgo purchasing a 30-second commercial spot that would cost them up to [...]

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  • This morning, our company received an email from an SEO service concerned about our search engine ranking.
    The search term in question (“marketing interactive”) allegedly listed us at position 5 on page 31 in Google’s search results, and the only way we could improve these results was if we used their back-linking service. A colleague of [...]

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  • Ho Ho Holy Cow – 60% Rate of Return

    In December, our company developed a fun holiday greeting featuring a video of our staff singing “The 12 Things Our Clients Want This Holiday Season.” The campaign included a printed holiday card with a message to drive recipients online to view the video.
    In the past, we have discussed the importance of video and its obvious [...]

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  • As Google users are adapting to universal search, we are finding that getting your brand name onto the first page of results has never been more valuable. Beyond the obvious desire for your company website to rank well, businesses should now take the next step to optimize other brand building tactics.
    YouTube recently surpassed Yahoo! as [...]

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