Mike Hernalsteen, Online Marketing Specialist at LoSasso, discusses how to write effective text ads to benefit your paid search campaigns.

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Watch as Mike discusses the importance of keyword research for your SEO and PPC campaigns.

Our Online Marketing Specialist, Mike Hernalsteen, explains what he calls “actionable metrics”. These are metrics where there are certain actions you can take to improve PPC Performance.

In order to have a successful pay per click campaign, you must keep a close eye on your metrics. Watch as Mike Hernalsteen, Online Marketing Specialist from LoSasso Advertising, explains the most important metrics used in PPC.

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Maintaining a high keyword quality score is vital to improving your pay per click campaigns. Watch as Mike Hernalsteen, Online Marketing Specialist from LoSasso Advertising, discusses the value of achieving high quality scores for your keywords.

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In this latest episode of the LoSasso SEM Minute, interactive marketing specialist Mike Hernalsteen discusses the importance of account structure in your pay-per-click advertising account and how a well organized account can help you deliver the most relevant ads to your target audiences.

While text search is a great research tool for searchers who know the name of the term they are researching, it isn’t as helpful to searchers who are unsure about the exact terminology. Bing’s new Visual Search is a great feature for these users.

For example, you were walking through the city last Saturday and saw a swanky new car that you’d never seen before. You don’t know the name, but you can picture the car perfectly — try Visual Search.

Or, your neighbors recently bought a cute dog, but you don’t know the name of the dog breed — you can browse through Bing’s Visual Search to get your answer!

Visual Search is a great option for these users because it allows them to search based on an entirely different set of criteria than traditional search.

It also presents a new opportunity for marketers. Industry leaders will have the chance to create visually stimulating SEO camaigns targeted towards Visual Search.

According to Mashable, Visual Search is powered by Silverlight, and the content is provided by sources like MSN. The grid-like format, displaying around 50 images at a time, allows users to review many images at a time to quickly and efficiently find the topic they are searching for.

While this new way of searching won’t necessarily revolutionize Bing’s search engine, it will definitely prove to be a great tool for many searchers stumped by text search options.

Recently eMarketer published a study that indicated that among small and medium sized business, 36.8% of their advertising budget is allocated to online advertising. Year-over-year that is up from 22% in August 2008.

2009 has been a year of budget cuts for many businesses, so it is important to note that the year-over-year increase is almost certainly accelerated by the fact that traditional media got cut more aggressively than online.

For many marketers, the shift in allocation will be permanent. We are seeing it among our own client base across many different industries. Shrewd online marketing yields results with higher accountability and greater insight that have changed marketing dynamics for good. When the budgets flow back, we fully expect that there will be a demand for more dynamic and measurable integration between offline and online marketing.

Together with our clients, we have learned how a greater allocation to online media and the development of solid online content makes all marketing better. The content can now be leveraged in many ways: offline, in email, from banner ads and even in live presentations. The data gleaned from website analytics, keyword research and click through data gives us improved insights to buyer behavior. The value of these programs is far reaching and it will continue to reshape the way we market our products and services.

A recent study done by eMarketer reinforces what we have been observing for a while now – online video is not only rife with opportunity, but it is growing on a strong curve.

While this survey was obviously focused on consumer marketers, I believe the opportunity is even more important to underscore with business-to-business (B2B) marketers. B2B advertisers have a harder time making the jump to online video because most have never relied on video in the first place. But the fact remains – there is no more compelling way to tell your story than well-crafted video.

B2B buyers often research their purchases online before vendor contact is ever made. If you can target your customers online and bring them directly to a dynamic and interactive presentation, you have an opportunity to create confidence in your brand like never before.

The early adopters of this platform will learn faster and benefit more than their competitors. With marketing budgets as tight as they are these days, the question we all need to ask is: where are the targeted opportunities to prove this new model for our brand? In our experience, they are online and they deliver strong ROI.

In episode 3 of the LoSasso SEM Minute – the short-segment video series featuring search marketing tips and techniques – online marketing specialist Mike Hernalsteen discusses why Page Titles are important for both SEO and brand management online.