Posts by Authors

  • Keyword Research for SEO and PPC – SEM Minute

    Watch as Mike discusses the importance of keyword research for your SEO and PPC campaigns.

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  • Actionable PPC Metrics – SEM Minute

    Our Online Marketing Specialist, Mike Hernalsteen, explains what he calls “actionable metrics”. These are metrics where there are certain actions you can take to improve PPC Performance.

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  • PPC Metrics – SEM Minute

    In order to have a successful pay per click campaign, you must keep a close eye on your metrics. Watch as Mike Hernalsteen, Online Marketing Specialist from LoSasso Advertising, explains the most important metrics used in PPC.

    See more SEM Minute videos.

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  • Keyword Quality Score – SEM Minute

    Maintaining a high keyword quality score is vital to improving your pay per click campaigns. Watch as Mike Hernalsteen, Online Marketing Specialist from LoSasso Advertising, discusses the value of achieving high quality scores for your keywords.

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  • PPC Account Structure – SEM Minute

    In this latest episode of the LoSasso SEM Minute, interactive marketing specialist Mike Hernalsteen discusses the importance of account structure in your pay-per-click advertising account and how a well organized account can help you deliver the most relevant ads to your target audiences.

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  • Bing Launches Visual Search

    While text search is a great research tool for searchers who know the name of the term they are researching, it isn’t as helpful to searchers who are unsure about the exact terminology. Bing’s new Visual Search is a great feature for these users.
    For example, you were walking through the city last Saturday and saw [...]

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  • How the Recession has Accelerated the Shift from Traditional Media to Online

    Recently eMarketer published a study that indicated that among small and medium sized business, 36.8% of their advertising budget is allocated to online advertising. Year-over-year that is up from 22% in August 2008.
    2009 has been a year of budget cuts for many businesses, so it is important to note that the year-over-year increase is almost [...]

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  • Online Video is Changing Consumer and B2B Marketing

    A recent study done by eMarketer reinforces what we have been observing for a while now – online video is not only rife with opportunity, but it is growing on a strong curve.
    While this survey was obviously focused on consumer marketers, I believe the opportunity is even more important to underscore with business-to-business (B2B) marketers. [...]

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  • Page Title Optimization and Best Practices – SEM Minute

    In episode 3 of the LoSasso SEM Minute – the short-segment video series featuring search marketing tips and techniques – online marketing specialist Mike Hernalsteen discusses why Page Titles are important for both SEO and brand management online.

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  • SEM Minute Part 1 – SEO and PPC

    Here is part one of the new LoSasso SEM Minute video series, episode titled “SEO and PPC”. This is a brief intro video about a few basic SEO and PPC factors. As the series progresses, we will be discussing many search industry issues ranging from questions like, “Do meta descriptions matter?” to “does PageRank sculpting [...]

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