Watch as Mike discusses the importance of keyword research for your SEO and PPC campaigns.
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Our Online Marketing Specialist, Mike Hernalsteen, explains what he calls “actionable metrics”. These are metrics where there are certain actions you can take to improve PPC Performance.
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In order to have a successful pay per click campaign, you must keep a close eye on your metrics. Watch as Mike Hernalsteen, Online Marketing Specialist from LoSasso Advertising, explains the most important metrics used in PPC.
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Maintaining a high keyword quality score is vital to improving your pay per click campaigns. Watch as Mike Hernalsteen, Online Marketing Specialist from LoSasso Advertising, discusses the value of achieving high quality scores for your keywords.
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In this latest episode of the LoSasso SEM Minute, interactive marketing specialist Mike Hernalsteen discusses the importance of account structure in your pay-per-click advertising account and how a well organized account can help you deliver the most relevant ads to your target audiences.
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While text search is a great research tool for searchers who know the name of the term they are researching, it isn’t as helpful to searchers who are unsure about the exact terminology. Bing’s new Visual Search is a great feature for these users.
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For example, you were walking through the city last Saturday and saw [...] -
Recently eMarketer published a study that indicated that among small and medium sized business, 36.8% of their advertising budget is allocated to online advertising. Year-over-year that is up from 22% in August 2008.
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2009 has been a year of budget cuts for many businesses, so it is important to note that the year-over-year increase is almost [...] -
A recent study done by eMarketer reinforces what we have been observing for a while now – online video is not only rife with opportunity, but it is growing on a strong curve.
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While this survey was obviously focused on consumer marketers, I believe the opportunity is even more important to underscore with business-to-business (B2B) marketers. [...] -
In episode 3 of the LoSasso SEM Minute – the short-segment video series featuring search marketing tips and techniques – online marketing specialist Mike Hernalsteen discusses why Page Titles are important for both SEO and brand management online.
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Here is part one of the new LoSasso SEM Minute video series, episode titled “SEO and PPC”. This is a brief intro video about a few basic SEO and PPC factors. As the series progresses, we will be discussing many search industry issues ranging from questions like, “Do meta descriptions matter?” to “does PageRank sculpting [...]
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