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Creating a robust web presence is important now more than ever. A website with top of the line graphics, enough flash to slow even a 15mbps download speed, won’t do you much good if you can’t target clients and increase qualified traffic.
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Google Labs is an experimental branch of Google and Gmail where engineers test out wild and crazy ideas and solicit feedback from users who try out the experiments. Note, Google Labs is just the first phase of an extensive product development process, so the experiments are not guaranteed to make it onto Google.com
Below are a [...]
This week Google reps revealed the latest development in their search portfolio — social search. This latest feature displays social search results at the bottom of the search results page.
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Your Google Adwords Quality Score can not only dictate how successful your campaign will be, but also how much money you need to spend to be successful.
So what is Quality Score? (as defined by Google)
“The AdWords system calculates a ‘Quality Score’ for each of your keywords. It looks at a variety of factors to measure [...]
CTIA Wireless—The Wireless Association recently released the Semi-Annual Wireless Industry Survey Results that may have significant implications for the mobile marketing industry.
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Going into effect on Dec. 1, The Federal Trade Commission (FTC) will require bloggers to disclose any compensation they receive from companies in exchange for reviewing products on their blogs.
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Webinars can be an excellent tool to share success stories with potential clients, exchange ideas with industry peers and address the challenges facing your industry. That being said, like any tool, it has to be used effectively to be successful.
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There are hundreds of factors that contribute to your search rankings on the engines. Developing effective SEO campaigns can help ensure that your page receives highly-qualified traffic on the search engines.
A lot of marketers use the same rules for developing Google and Yahoo SEM campaigns, but this is one of the biggest mistakes a [...]
Razorfish recently released “Fluent.” The report discusses social influence marketing (SIM) and the influence various peer circles have over customer purchasing decisions. They define Social Influence Marketing as, “employing social media and social influencers to achieve the marketing and business needs of an organization.”
The report also featured a study conducted by Razorfish that demonstrates how trust plays a crucial role in influencing a consumer’s interest in purchasing an item.
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User Centric, Inc conducted an eye-tracking study that established Bing’s platform is more effective for ads than Google’s.
The study tracked the eye movements of 21 participants as they conducted search tasks in each engine. Roughly 42% of the participants look at Bing ads after each search, compared to only 25% of participants at a Google [...]
