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With the Super Bowl only days away, the internet is buzzing with speculation surrounding this year’s Super Bowl commercials. This time of year is always exciting for both sports fans and advertisers as the big game promises drama on the field and new ads between timeouts. Marketers are turning to social media to help generate [...]
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The Midwest was hit by a huge snowstorm Tuesday that has been dubbed “The Blizzard of 2011” by meteorologists and received the hashtag #snowpocalypse on Twitter.
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By now you’ve surely seen the “new” Gap logo in all its glory. And you’ve undoubtedly heard all the comments and backlash surrounding the switch. In fact, after only one week there was so much backlash that GAP ditched the new logo completely in favor of bringing back the original design.
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As we have moved our clients into fully integrated programs we continue to find interesting ways to leverage content distribution and lead generation across the online marketing landscape. This recent article quantifies a few of the strategies and tactics that we are using in both our b2b and consumer client work.
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The business of social media has been rapidly evolving to create bigger and better opportunities for businesses to advertise on social media sites across the web. A new way to integrate advertising into the social media landscape has begun to emerge – placing advertisements directly into popular social games such as FarmVille or Sorority Life on Facebook.
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Marketing 101 says that brand image is one of the most important aspects in building successful brands. It also says that brand presence is a key factor in ensuring a brand’s staying power. In today’s world of constant contact and brand presence via social media, do businesses have to sacrifice one to secure the other?
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Delta Air Lines recently announced that it would begin selling tickets through Facebook. Using “ticket windows”, the airline will allow customers to purchase tickets directly through the site. This is the first time an airline has made the move to allow consumers to buy tickets on the social media site rather than solely using the site as a means of promoting the brand…
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Driving content to the web continues to rise through corporate blogging. The adoption of this strategy can be leveraged to drive brand interaction and lead generation. We have found that a strategic focus on this activity improves opportunity in many areas of online marketing…
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Brand websites – for years they have been arguably one of the most important tools for businesses to connect and share information with their customers. Vast amounts of time and money have gone into creating, maintaining and perfecting these brand websites over the years.
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n recent years social media platforms have revolutionized the way businesses connect with their target audiences. For the most part, B2C marketers have gotten most of the glory for their exciting and innovative social media programs, however some recent statistics show…
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