Posts by Authors

• Advertising Absurdity or Branding Brilliance?

  Marketing Insights
  

  A school located near Houston’s George Bush Intercontinental Airport is considering plans to sell ad space on its roof, parking lot and stadium. Even the bottom of the school’s swimming pool is a potential money-making spot.

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• Search Engine Marketing Spend to Double

  Interactive Marketing
  

  “Search is the ultimate online acquisition tool, and therefore is positioned to do relatively well in this economy.”

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• Social Media Smarties

  Interactive Marketing
  As companies struggle with funds and advertising budgets are cut, more corporations are gravitating towards the strong pull of Social Media. The following is a list of some companies who are doing an amazing job.

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• Blogworthy Sandwich Meat

  Marketing Insights
  

  Oscar Mayer recently ran this full-page ad in Newsweek.

  

  It seems to be working.

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• Depression Era Advertising

  Marketing Insights
  

  Many companies are successfully using The Great Depression of the 1930s as a marketing tactic during the times.

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• Why most interactive advertising doesn’t work

  Interactive Marketing
  In 2009, online marketing is just about the only area of budget growth for most marketers.
  

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• Direct Response. Too Legit to Quit.

  Marketing Insights
  

  Cash4Gold just bought a 30-second ad, slotted for the third quarter of Super Bowl XLIII, making the company the first direct-response advertiser to have a commercial during the big game.

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• Power to the People

  Marketing Insights
  They call us “user-generated content (UGC) creators.” And we’re taking over.

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• Is social media a big deal? Psh! Is the Pope Catholic?

  Marketing Insights
  You know it’s time to get on the social media bandwagon when even the Vatican has its own YouTube channel.

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• How to Make Your Ad Sing, “Hey, Big Spenders”

  Interactive Marketing
  According to a recent survey, the biggest retail spenders and most frequent shoppers are more interested in – and much more likely to click on – ads that are personalized for them vs. non-personalized ads.

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