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echnology and convenience are playing large roles in raising relief for those suffering from the devastating 7.0 earthquake that hit Haiti earlier this week. Many foundations are using our beloved technology to make giving easier than ever.
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If you haven’t already, it’s time to switch gears with your approach to PR. Due to the rapid growth of social media and multiple new outlets, PR is changing lanes. It’s time to shift from a traditional approach (think develop-for-print-placement) to a more centralized web-based compilation of information.
It may seem challenging at first, so the [...]
If you’re like me, you get sucked into infomercials (prime air time is late night or early morning). Hey, I’ll admit it. I’m a sucker. Food dehydrator? Amazing (all the beef jerkey you can handle…sign me up)! Aqua Globes? Hello green thumb! Topsy Turvy? Who doesn’t love garden tomatoes! Needless to say, I was floored [...]
Read More...Chances are, you’ll remember a lot of these publicity stunts. The agencies and companies that pulled them off did a great job generating buzz around these new products, events, etc. Thanks to Taylor Herring for compiling. Check them out.
Read More...Ben & Jerry’s announced last week that it was behind the unsettling corporate site, Cyclone Dairy, a company marketing milk from 100% cloned cows. Part April Fool’s Day prank, part educational campaign, the fake site, which went up about two weeks ago, was created to drive awareness about the use of cloned animals in the food [...]
Read More...At this point, most of us have done the coffee house business meeting. If it’s not a regular occurance, at least an occasional one. The neutral meeting place could be convenient for a number of reasons: its location, free wireless access, or proximity to your next appointment. Just don’t forget your ettiquette.
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Twitter is one of the most popular vehicles in today’s social media world. A recent Motrin ad that suggested mothers carry their babies as fashion accessories caused a recent surge of negative response on Twitter, which resulted in Johnson & Johnson pulling the commercial. Read more in this article from PRSA’s The Strategist Online.
Read More...For many, technology is evolving too fast to keep up. For small- and mid-size businesses, Search Engine Marketing might be a new concept, but it can significantly impact your business. A SEM program will boost your visibility when people are searching the web. See some great tips for selling and buying SEM here: Prey or [...]
Read More...Today’s shift toward online marketing is undeniable, but there are several components that must come together for a successful campaign.
Read More...In PR, my number one rule is Know Your Audience. I give major props to Coors for going far beyond traditional advertising placements and exploring today’s social media outlets. There’s a huge audience overlap between young (21+) beer drinkers and social networking users (think Facebook and MySpace). Read more in this New York Times article.
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