First Twitter asked:”What are you doing?” Then they asked: “What’s happening?” Now the question of the moment seems to be “Where are you?”
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Although social media has no physical boundaries, online behavior changes from country to country. In the past few months, a number of studies have been conducted that take a look at the difference in social media usage around the globe.
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A few years ago, when you had a negative experience with a brand, you would share your story with a few friends or family members. In this new era of social media, however, you tweet about it, update your Facebook status, or voice frustration through a negative review on Yelp. With this new way of sharing our experiences, brands are required to become more transparent than ever before.
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15 students from Luther College made a trip on January 18th to visit LoSasso Advertising in Chicago. As part of a “Marketing to Generation Y” course, the group, led by Business Professor Don Jones, had the opportunity to learn from industry experts and expand their education outside of the classroom. The course has a strong emphasis on social media and selected LoSasso as their agency of choice because of our expertise in interactive marketing and leadership in the social media arena.
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Only a few days into the new year and there are already many things to look forward to in the world of social media and public relations. More and more brands are abandoning traditional promotional outlets in favor of more social ones. With companies like Pepsi forking over $20m to step into the online arena, measuring a campaign’s success in the social media realm is more relevant than ever before. Assessing audience “engagement” will undoubtedly be a hot topic in 2010.
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More and more brands are jumping onto social media sites without asking themselves one simple question: Why? Most have walked blindly into the social media arena because it’s free or because everyone else is doing it, without an actual social media strategy. Many have failed to realize that having accounts on Twitter, Facebook or MySpace, posting videos on YouTube, or creating a blog does not mean that you have a social media strategy.
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