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Found this great post on Mashable. It’s a comprehensive list of RSS tools, tips, hacks etc. Anyone have any other good reference links like this one on other new media tools and technologies?
RSS Article
Photo by Torchondo
David Fabbri is Creative Director of LoSasso Advertising Inc., a Chicago based interactive agency specializing in content marketing strategies and [...]
I’ve been in marketing for almost two decades. In those 20 years, the one thing I have never stopped hearing is the idea that “consumers are inundated with more advertising and marketing messages than they can handle,” and that “it’s harder than ever to cut through the clutter and reach your customer.”
Of course, these things [...]
Image by Getty Images via DaylifeLove him or hate him, Barak Obama has made history, and it wouldn’t have happened without the internet and social media.
Obama’s grassroots online fund raising pulled together over 1.5 million donors and outperformed the Clinton Democratic machine. His online supporters have created more than 30,000 events to support him. The [...]
I just read a post with a great socal media lesson: http://mashable.com/2008/05/30/prince-radiohead/#comment-1051978
Prince (you remember, the little purple fellow) is clamping down on every unlicensed use of his name, likeness and music anywhere he can find it online. Among other recent absurdities, he recently leveraged the Digital Millenium Copyright Act to have a family remove an [...]
Keep an eye out in the coming days for great new content from more of the LoSasso team. We have a lot of talented people in the group with a variety of specialties and interests. It’s sure to be interesting and informative.
David Fabbri is Creative Director of LoSasso Advertising Inc., a Chicago based interactive agency [...]
A colleague at LoSasso recently forwarded me an interesting post from BtoB online about National Semiconductor. Seems they are spending a lot more time these days making sure that website visitors driven by organic and paid search actually land on pages that will increase their chances of conversion.
By both carefully optimizing their site to draw [...]
The proliferation of broadband internet access combined with easy-to-use video editing software and the success of user-generated content sites like YouTube, made it easy for B2B marketers to get involved in online video in record numbers in 2007. Momentum continues to grow in 2008, with more money being shifted from away from traditional media to [...]
Read More...If your marketing plan is not shifting towards more online communications and integrated programs, you are not adapting the way you should be. Proper integration of online media adds depth and measurability to your programs. But most importantly, it makes you more accessible to your customers. Accessibility is an important key to marketing in today’s [...]
Read More...As marketers planning and developing websites, we tend to spend a lot of time thinking about our home pages. What should be included? What should be left out? What sort of first impression are we making and how quickly can we get our visitors where we want them to go?
In a recent post covering a [...]
I just installed a nice little tool on this site called Snap Shots that enhances links with visual previews of the destination site, interactive excerpts of Wikipedia articles, MySpace profiles, IMDb profiles and Amazon products, displays inline videos, RSS, MP3s, photos, stock charts and more.
Sometimes the Snap Shot window will bring you the information you [...]
