 |
 |
 |
Are your blog, Twitter feed and e-mail newsletters full of “important,” “relevant,” and “compelling” facts about why your products and services are better than your competitors? Do you make a great case? Lay out all the facts? Drive home the important messages?
You could be chasing away the people you are hoping to engage.
Read More...
In an effort to help traditional advertising agencies understand how to implement search marketing strategies, Google invited a panel of agency experts, including LoSasso president Scott LoSasso, to share their insights on how they have used search marketing and other online strategies to improve client and agency performance.
Read More...
In a recent effort for our client Brunswick, LoSasso kicked off the Wii-a-Day Giveaway in September. This effort was primarily supported by the launch of a new social media presence for Brunswick on Facebook, YouTube and Twitter, developed by LoSasso’s interactive division. While the giveaway continues, the response has been so strong, we couldn’t resist sharing a few key results to-date.
Read More...
With all that’s changing in marketing these days, it’s easy to get caught up in the technology. Easy to forget that, ultimately, it all comes back to the basics – like focusing on customer benefits. If your marketing has a tight focus on the basics, you’re probably doing better than a lot of your competitors. If you’ve gotten a little soft – or a little too self-centered – maybe a little 101 is just what’s needed.
Read More...
I was recently in Seattle attending the amazingly informative SMX Advanced conference. It featured dozens of enthusiastic search marketing brainiacs with a lot of great information and ideas. The first session, Social Media & Search Marketing: Not the Same Old Stuff, offered many insights. Here are a couple of my key takeaways from the first [...]
Despite uncertainties in the economy and financial markets in 2008, trends in online advertising continue on an upswing. The latest report from the Interactive Advertising Bureau and PricewaterhouseCoopers LLP reports that online advertising revenues reached $5.9 billion for the third quarter of 2008 – up 11% over the same period in 2007, reports a recent [...]
Read More...Scott LoSasso, President of LoSasso Advertising in Chicago, discusses marketing planning for 2009. With marketers concerned about the economy, it’s important to make sure that you don’t stop evolving. Online marketing is essential to positioning your company for growth coming out of the economic slowdown.
Read More...Found this great post on Mashable. It’s a comprehensive list of RSS tools, tips, hacks etc. Anyone have any other good reference links like this one on other new media tools and technologies?
RSS Article
Photo by Torchondo
Read More...I’ve been in marketing for almost two decades. In those 20 years, the one thing I have never stopped hearing is the idea that “consumers are inundated with more advertising and marketing messages than they can handle,” and that “it’s harder than ever to cut through the clutter and reach your customer.”
Of course, these things [...]
