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The business of social media has been rapidly evolving to create bigger and better opportunities for businesses to advertise on social media sites across the web. A new way to integrate advertising into the social media landscape has begun to emerge – placing advertisements directly into popular social games such as FarmVille or Sorority Life on Facebook.
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One of the most popular trends in marketing right now is viral campaigns. As consumers, we have all fallen victim to this tactic now and again. Remember the woman who quit her job via whiteboard and told everyone about her Farmville-addicted boss? Or what about the Jet Blue flight attendant who pulled an emergency escape? [...]
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Google launched their new Instant Search on September 8 and internet marketers everywhere collectively raised one giant eyebrow,
“Is SEO Dead?”
As is often the case, the answer to this internet marketing question is relative, depending largely on how you or your company defines search engine optimization (SEO). If your search team focuses exclusively on gaming the [...]
Marketing 101 says that brand image is one of the most important aspects in building successful brands. It also says that brand presence is a key factor in ensuring a brand’s staying power. In today’s world of constant contact and brand presence via social media, do businesses have to sacrifice one to secure the other?
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Mike Hernalsteen, Online Marketing Specialist at LoSasso, discusses how to write effective text ads to benefit your paid search campaigns.
See more SEO and PPC tips and tricks.
Mike Hernalsteen is the Senior Interactive Marketing Specialist at LoSasso Advertising Inc., a Chicago based interactive agency where he develops comprehensive online marketing strategies for leading B2B and consumer [...]
Delta Air Lines recently announced that it would begin selling tickets through Facebook. Using “ticket windows”, the airline will allow customers to purchase tickets directly through the site. This is the first time an airline has made the move to allow consumers to buy tickets on the social media site rather than solely using the site as a means of promoting the brand…
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