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As an interactive agency we pay close attention to trends and statistics that relate to web usage and user experience. It is important for us to know that the sites we design and the user experiences we plan for our campaigns will be in step with the technological capabilities of the target market we are communicating with.
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For years Apple has been seen as hip, cool, and friendly, but has that happy reputation begun to sour? This once friendly tech-giant seems to be turning in to a grumpy version of its former self. On top of that, a battle has been brewing between Apple and Google for the top spot in the future of mobile phones.
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Geolocation-based services are slowly gaining exposure with platforms like FourSquare and Gowalla, but the trend hasn’t completely caught on – yet. That may soon change if Facebook makes good on the recently speculated launch of a new application that will allow users to share their location via status updates. The launch may take place as early as this month, though Facebook has yet to confirm.
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Apple recently introduced iAd, a software system that puts ads into the apps available at the App Store. With ad space reportedly at a whopping $1 million and even more to get in at the launch, an Apple spokeswoman said the company will sell and serve the ads, while app developers will receive 60 percent of the revenue and Apple gets the other 40 percent.
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The tools of sales and marketing continue to evolve and companies that are changing their marketing strategies with these trends are reaping rewards. Online marketing and digital media can be highly effective ways to engage a larger audience on a lower budget.
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