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A few years ago, when you had a negative experience with a brand, you would share your story with a few friends or family members. In this new era of social media, however, you tweet about it, update your Facebook status, or voice frustration through a negative review on Yelp. With this new way of sharing our experiences, brands are required to become more transparent than ever before.
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Our Online Marketing Specialist, Mike Hernalsteen, explains what he calls “actionable metrics”. These are metrics where there are certain actions you can take to improve PPC Performance.
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While 106.5 million viewers tuned in to the New Orleans Saints Super Bowl XLIV victory, a great majority also anticipated the creative commercial debuts. This year, many companies topped the list: Snickers featured a football-playing Betty White, Denny’s urged Chickens to lay low, Budweiser created a house completely made of Bud Light cans, and a [...]
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15 students from Luther College made a trip on January 18th to visit LoSasso Advertising in Chicago. As part of a “Marketing to Generation Y” course, the group, led by Business Professor Don Jones, had the opportunity to learn from industry experts and expand their education outside of the classroom. The course has a strong emphasis on social media and selected LoSasso as their agency of choice because of our expertise in interactive marketing and leadership in the social media arena.
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