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Domino’s Pizza puts negative customer commentary front and center in its new “Pizza Turnaround” marketing campaign. The TV commercials feature clips of focus group participant commentary on the pizza’s quality: “bland,” “boring,” “bad,” “the worst imitation of wheat crust,” and the list goes on. The CEO of Domino’s and a variety of Domino’s “employees” address [...]
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echnology and convenience are playing large roles in raising relief for those suffering from the devastating 7.0 earthquake that hit Haiti earlier this week. Many foundations are using our beloved technology to make giving easier than ever.
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Only a few days into the new year and there are already many things to look forward to in the world of social media and public relations. More and more brands are abandoning traditional promotional outlets in favor of more social ones. With companies like Pepsi forking over $20m to step into the online arena, measuring a campaign’s success in the social media realm is more relevant than ever before. Assessing audience “engagement” will undoubtedly be a hot topic in 2010.
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