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Maintaining a high keyword quality score is vital to improving your pay per click campaigns. Watch as Mike Hernalsteen, Online Marketing Specialist from LoSasso Advertising, discusses the value of achieving high quality scores for your keywords.
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In an effort to help traditional advertising agencies understand how to implement search marketing strategies, Google invited a panel of agency experts, including LoSasso president Scott LoSasso, to share their insights on how they have used search marketing and other online strategies to improve client and agency performance.
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In a recent effort for our client Brunswick, LoSasso kicked off the Wii-a-Day Giveaway in September. This effort was primarily supported by the launch of a new social media presence for Brunswick on Facebook, YouTube and Twitter, developed by LoSasso’s interactive division. While the giveaway continues, the response has been so strong, we couldn’t resist sharing a few key results to-date.
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With all that’s changing in marketing these days, it’s easy to get caught up in the technology. Easy to forget that, ultimately, it all comes back to the basics – like focusing on customer benefits. If your marketing has a tight focus on the basics, you’re probably doing better than a lot of your competitors. If you’ve gotten a little soft – or a little too self-centered – maybe a little 101 is just what’s needed.
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Webinars can be an excellent tool to share success stories with potential clients, exchange ideas with industry peers and address the challenges facing your industry. That being said, like any tool, it has to be used effectively to be successful.
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In this latest episode of the LoSasso SEM Minute, interactive marketing specialist Mike Hernalsteen discusses the importance of account structure in your pay-per-click advertising account and how a well organized account can help you deliver the most relevant ads to your target audiences.
Mike Hernalsteen is the Senior Interactive Marketing Specialist at LoSasso Advertising Inc., a [...]
While text search is a great research tool for searchers who know the name of the term they are researching, it isn’t as helpful to searchers who are unsure about the exact terminology. Bing’s new Visual Search is a great feature for these users.
For example, you were walking through the city last Saturday and saw [...]
Recently eMarketer published a study that indicated that among small and medium sized business, 36.8% of their advertising budget is allocated to online advertising. Year-over-year that is up from 22% in August 2008.
2009 has been a year of budget cuts for many businesses, so it is important to note that the year-over-year increase is almost [...]
There are hundreds of factors that contribute to your search rankings on the engines. Developing effective SEO campaigns can help ensure that your page receives highly-qualified traffic on the search engines.
A lot of marketers use the same rules for developing Google and Yahoo SEM campaigns, but this is one of the biggest mistakes a [...]
