Posts made in August, 2009

  • Online Video is Changing Consumer and B2B Marketing

    A recent study done by eMarketer reinforces what we have been observing for a while now – online video is not only rife with opportunity, but it is growing on a strong curve.
    While this survey was obviously focused on consumer marketers, I believe the opportunity is even more important to underscore with business-to-business (B2B) marketers. [...]

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  • Page Title Optimization and Best Practices – SEM Minute

    In episode 3 of the LoSasso SEM Minute – the short-segment video series featuring search marketing tips and techniques – online marketing specialist Mike Hernalsteen discusses why Page Titles are important for both SEO and brand management online.
    Mike Hernalsteen is the Senior Interactive Marketing Specialist at LoSasso Advertising Inc., a Chicago based interactive agency where [...]

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