Posts made in July, 2009

  • Study Shows Trust Influences Purchasing Behavior

    Interactive Marketing
    Study Shows Trust Influences Purchasing Behavior

    Razorfish recently released “Fluent.” The report discusses social influence marketing (SIM) and the influence various peer circles have over customer purchasing decisions. They define Social Influence Marketing as, “employing social media and social influencers to achieve the marketing and business needs of an organization.”

    The report also featured a study conducted by Razorfish that demonstrates how trust plays a crucial role in influencing a consumer’s interest in purchasing an item.

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  • SEM Minute – Meta Descriptions and Keywords

    SEM Minute
    SEM Minute – Meta Descriptions and Keywords

    In this latest edition of the LoSasso SEM Minute, online marketing specialist Mike Hernalsteen, discusses the importance of Meta tags to SEO success. Mike touches on a few of the most important tags, including the best techniques for how to handle the title tag, meta description, meta keywords, favicon, canonical tag and others.

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  • Study Shows that Ads on Bing Attract More Users than Google

    Interactive Marketing
    Study Shows that Ads on Bing Attract More Users than Google

    User Centric, Inc conducted an eye-tracking study that established Bing’s platform is more effective for ads than Google’s.
    The study tracked the eye movements of 21 participants as they conducted search tasks in each engine. Roughly 42% of the participants look at Bing ads after each search, compared to only 25% of participants at a Google [...]

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  • Social Media Spotlight: Facebook Fan Boxes

    Interactive Marketing
    Social Media Spotlight: Facebook Fan Boxes

    Today Facebook Developer Ray C. He announced that Facebook page administrators can now embed the latest Facebook Fan Page activity to their own website.
    Essentially, this means that users can connect with brands, celebrities, companies, etc. whether they’re on or off Facebook.
    The technology is called the Facebook Fan box and it allows developers to simply copy [...]

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  • Rescuing 2009 – The Marketing VP’s Dilemma – Video

    Interactive Marketing

    In this short video, Scott LoSasso discusses the importance of conducting pilot PPC programs before heading into the 2010 planning season. Conducting tests now can provide crucial insights into what to expect from large-scale programs going forward – in click costs, cost per conversion, cost per lead and other key factors.
    “This is a strategic, methodical [...]

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