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Consumer-driven media such as blogs, Facebook and Twitter have completely changed the way information is passed. The days where people rely solely on professional news outlets and government agencies are long gone. According to an article on University of Texas at Austin’s website, this unregulated flow of information can quickly lead to misinformation if industry professionals do not react quickly in a crisis situation.
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The slow economy has caused American industry to reevaluate its marketing strategies. Many experts feel that the new state of affairs may not be short-lived—this state of consumer frugality is likely to become the new norm.
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This month the Intaractive Advertisng Bureau (IAB) released a set of best practices for advertising on social media sites. These practices attempt to establish a code of ethics for corporations to effectively and successfully advertise through social media.
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StumbleUpon is a content and website discovery service that helps users to find interesting and obscure content. Users can use StumbleUpon to come across websites, blogs, videos, photos, etc on the web.
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While I am not an iPhone owner, even I can appreciate the hilarity and genius of this new application.
Wired reported on the new application called Email ‘N Walk. “Fire up the app on your iPhone (this doesn’t work with the iPod Touch) and it overlays a transparent email window over a live view coming [...]
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We all knew that Twitter was “taking off”, but who would have expected tweets from space?! Sorry, the puns are just too easy. Mashable is calling Astronaut Mike Massimino’s tweets, “One giant leap for Twitterkind.” His first tweet read, “From orbit: Launch was awesome!! I am feeling great, working hard, & enjoying the magnificent views, [...]
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Times are tight for everyone. Marketing and Advertising budgets are being cut every month, which leaves little room for creative campaigns. Or does it? This economy requires marketers to think outside the box. Marketers must spend smartly. In order for your business to grow, you cannot plant your marketing seeds on barren soil. You should invest in new ideas and original approaches to ensure that your marketing attempts aren’t wasted on uninterested consumers.
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Digg is a site built to help people share and discover interesting or useful web content. From well known sites, to unknown blogs, Digg users post content and Digg rates it based on users’ votes. This allows Digg to amass the best content the web has to offer. Digg’s ranking system is collectively determined by [...]
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Mashable reports that Murphy-Goode is offering a social media dream job. This Sonoma County winery is looking for someone to come live at the winery and learn all about winemaking. He/she will then Tweet, Facebook, blog, etc about their experience. This six month position will pay $10,000/month!
In order to apply applicants must fill out an [...]
Mediaweek reports that the Chicago Tribune is launching a new website combining social media, e-commerce, blog, news content and advertorials in one, convenient platform.
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