This week Facebook announced that users now have the option to access their stream outside of facebook.com. According to Facebook’s blog, you can now stream directly from your desktop computer or mobile phone.
Read More...Posts made in April, 2009
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The good-ole days of audience members sitting around the living room captivated by TV programming are gone. Current viewers surf the net, talk on their cell and send text messages while watching their favorite programs on TV. This is especially true for viewers of the CW’s “Gossip Girl.” Ad Age reports that the CW will air a new breed of ads next week that target this media hungry audience. The “cwingers” ads stimulate the viewers to move from TV to online and then back to TV.
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Chances are, you’ll remember a lot of these publicity stunts. The agencies and companies that pulled them off did a great job generating buzz around these new products, events, etc. Thanks to Taylor Herring for compiling. Check them out.
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Marketing norms have changed and marketers must adapt to these changes in order to be successful in the new marketplace. Following Ad Age’s Digital Conference last week, Ad Age released 5 New Rules for Marketing in the new digitized world.
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A successful social media strategy requires constant engagement with the communities that you are a part of online. Many marketers set up a twitter account, follow 100 people and expect to automatically gain a mass of followers. Unfortunately, it doesn’t work that way.
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Developing social networks online is a lot like interacting with social networks in [...] -
Ben & Jerry’s announced last week that it was behind the unsettling corporate site, Cyclone Dairy, a company marketing milk from 100% cloned cows. Part April Fool’s Day prank, part educational campaign, the fake site, which went up about two weeks ago, was created to drive awareness about the use of cloned animals in the food [...]
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With several thousand advertising, marketing and PR companies in Chicago, maintaining first position in the search engines is an unrealistic objective for a tiny agency in Ravenswood – yet there we are – #1 in Yahoo.
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TV stations received $1 billion in revenue for online advertising sales in 2008. This represents a 36 percent increase from 2007.
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