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In a recent effort for our client Brunswick, LoSasso kicked off the Wii-a-Day Giveaway in September. This effort was primarily supported by the launch of a new social media presence for Brunswick on Facebook, YouTube and Twitter, developed by LoSasso’s interactive division. While the giveaway continues, the response has been so strong, we couldn’t resist sharing a few key results to-date.
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Watch as Mike discusses the importance of keyword research for your SEO and PPC campaigns.
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While site speed may not hold too much bearing on Google’s search ratings as of now, some of the other benefits of having a quick site may have you kicking your site speed into high gear.
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Recently, barcodes have began to evolve into a way to quickly and easily share and transfer information about yourself (or whatever you may be scanning) with others, in the form of mobile barcodes, also known as QR codes.
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You can create and design a great website, but if no one can find it then it doesn’t have much value. At Losasso we try to impart the importance of SEO to our clients.
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In our continuous effort to share good ideas, this video was shared within our agency as a good use of social media for industrial marketers. It is not our client but we felt it was worth sharing. With this “Watch It Shred” series, SSI has a strong opportunity to leverage social media and…
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It is not too often that our work in the metalworking industry and our love of Chicago Blackhawks Hockey cross paths, but this crazy world of social media brings all kinds together…
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As an interactive agency we pay close attention to trends and statistics that relate to web usage and user experience. It is important for us to know that the sites we design and the user experiences we plan for our campaigns will be in step with the technological capabilities of the target market we are communicating with.
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For years Apple has been seen as hip, cool, and friendly, but has that happy reputation begun to sour? This once friendly tech-giant seems to be turning in to a grumpy version of its former self. On top of that, a battle has been brewing between Apple and Google for the top spot in the future of mobile phones.
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Geolocation-based services are slowly gaining exposure with platforms like FourSquare and Gowalla, but the trend hasn’t completely caught on – yet. That may soon change if Facebook makes good on the recently speculated launch of a new application that will allow users to share their location via status updates. The launch may take place as early as this month, though Facebook has yet to confirm.
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Apple recently introduced iAd, a software system that puts ads into the apps available at the App Store. With ad space reportedly at a whopping $1 million and even more to get in at the launch, an Apple spokeswoman said the company will sell and serve the ads, while app developers will receive 60 percent of the revenue and Apple gets the other 40 percent.
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The tools of sales and marketing continue to evolve and companies that are changing their marketing strategies with these trends are reaping rewards. Online marketing and digital media can be highly effective ways to engage a larger audience on a lower budget.
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Marketers aren’t the only ones using SEO to their advantage. According to a 13-month study recently released by Google, malware (short for malicious software) authors are using black hat SEO techniques to push fake anti-virus software to unsuspecting users.
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