Domino’s Pizza puts negative customer commentary front and center in its new “Pizza Turnaround” marketing campaign. The TV commercials feature clips of focus group participant commentary on the pizza’s quality: “bland,” “boring,” “bad,” “the worst imitation of wheat crust,” and the list goes on. The CEO of Domino’s and a variety of Domino’s “employees” address [...]
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In a recent effort for our client Brunswick, LoSasso kicked off the Wii-a-Day Giveaway in September. This effort was primarily supported by the launch of a new social media presence for Brunswick on Facebook, YouTube and Twitter, developed by LoSasso’s interactive division. While the giveaway continues, the response has been so strong, we couldn’t resist sharing a few key results to-date.
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In an effort to help traditional advertising agencies understand how to implement search marketing strategies, Google invited a panel of agency experts, including LoSasso president Scott LoSasso, to share their insights on how they have used search marketing and other online strategies to improve client and agency performance.
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15 students from Luther College made a trip on January 18th to visit LoSasso Advertising in Chicago. As part of a “Marketing to Generation Y” course, the group, led by Business Professor Don Jones, had the opportunity to learn from industry experts and expand their education outside of the classroom. The course has a strong emphasis on social media and selected LoSasso as their agency of choice because of our expertise in interactive marketing and leadership in the social media arena.
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echnology and convenience are playing large roles in raising relief for those suffering from the devastating 7.0 earthquake that hit Haiti earlier this week. Many foundations are using our beloved technology to make giving easier than ever.
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Only a few days into the new year and there are already many things to look forward to in the world of social media and public relations. More and more brands are abandoning traditional promotional outlets in favor of more social ones. With companies like Pepsi forking over $20m to step into the online arena, measuring a campaign’s success in the social media realm is more relevant than ever before. Assessing audience “engagement” will undoubtedly be a hot topic in 2010.
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Creating a robust web presence is important now more than ever. A website with top of the line graphics, enough flash to slow even a 15mbps download speed, won’t do you much good if you can’t target clients and increase qualified traffic.
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