SEO, or Search Engine Optimization, is an evolving field that requires constant monitoring by a professional interactive agency. While a do-it-yourself approach to search engine optimization might seem like the fastest and cheapest method when seeking to improve your site ranking in the search engines; the truth is, doing it yourself can end up costing [...]
As Google users are adapting to universal search, we are finding that getting your brand name onto the first page of results has never been more valuable. Beyond the obvious desire for your company website to rank well, businesses should now take the next step to optimize other brand building tactics.
YouTube recently surpassed Yahoo! as [...]
Twitter is one of the most popular vehicles in today’s social media world. A recent Motrin ad that suggested mothers carry their babies as fashion accessories caused a recent surge of negative response on Twitter, which resulted in Johnson & Johnson pulling the commercial. Read more in this article from PRSA’s The Strategist Online.
In a recession, people research purchases more carefully. They do this on the internet. If you don’t have a strong web marketing strategy – it should be your top priority. Period.
It baffles me that so many b2b marketers have still not recognized that they are missing the single greatest opportunity that exists today in [...]
Despite uncertainties in the economy and financial markets in 2008, trends in online advertising continue on an upswing. The latest report from the Interactive Advertising Bureau and PricewaterhouseCoopers LLP reports that online advertising revenues reached $5.9 billion for the third quarter of 2008 - up 11% over the same period in 2007, reports a recent [...]
For many, technology is evolving too fast to keep up. For small- and mid-size businesses, Search Engine Marketing might be a new concept, but it can significantly impact your business. A SEM program will boost your visibility when people are searching the web. See some great tips for selling and buying SEM here: Prey or [...]
Today’s shift toward online marketing is undeniable, but there are several components that must come together for a successful campaign.
1. We start caring more about our existing customers. Nothing like a recession to make us appreciate the customers we already have – what a shame that it takes this to make us realize that our greatest asset is often the most ignored from a marketing standpoint.
2. We are forced to get more strategic. [...]
There are tens of millions of blogs in the world churning out countless posts every day – a tsunami of information. A good RSS feed reader can assist in keeping track of blogs once you find them, but with so much noise in the blogoshpere, finding the best blogs on the topics that interest you [...]
Whether you voted for Barack Obama or John McCain, I urge you to find it within your heart to absorb this moment. Enjoy it and take pride in being an American today. This is a watershed moment in U.S. history.
If you voted for John McCain, you do not need to regret your vote [...]
