The first half of 2009 has been hell for just about every industry. For a lot of people it has been about damage control, cost cutting and simply figuring out how to get through this. So it has been a tough year to try anything new.

But don’t write off 2009 just yet. There is an important opportunity in all of this that you should think about.

Whether you are looking for a job or hoping to gain new clients, having a strong online reputation is vital in today’s market.

As more and more people are accessing the internet on their mobile phones, marketers are struggling to keep up with the changing landscape of internet usage. As of May 2008, Nielson reported that mobile internet had over 40 million active users with many sites attracting millions of unique users. This data indicates that mobile internet usage has reached a critical mass as an advertising medium in the US.

I was recently in Seattle attending the amazingly informative SMX Advanced conference. It featured dozens of enthusiastic search marketing brainiacs with a lot of great information and ideas. The first session, Social Media & Search Marketing: Not the Same Old Stuff, offered many insights. Here are a couple of my key takeaways from the first [...]

Here is part one of the new LoSasso SEM Minute video series, episode titled “SEO and PPC”. This is a brief intro video about a few basic SEO and PPC factors. As the series progresses, we will be discussing many search industry issues ranging from questions like, “Do meta descriptions matter?” to “does PageRank sculpting [...]