An important product line in a hot new category needed increased visibility in a short time. LoSasso developed a PPC pilot to test the viability of paid search for generating qualified leads and other high-value conversions in a geo-targeted launch for Mitsubishi’s west coast dealers. The pilot drove performance with aggressive keyword optimization, text ad and landing page split-testing techniques.

Results:
Test program dramatically improved Mitsubishi’s visibility in a short period of time and generated leads and conversions that triggered a national rollout. The program continues to drive highly qualified leads and inquiries for Mitsubishi dealers across the country.

 “Our search marketing effort emerged as our single most effective source of qualified leads within a few months of the program launch. The strategy, methodology and execution have all been key to its success,”

Patrick Simon, Marketing Manager, MC Machinery System, Inc.