MC Machinery is a subsidiary of Mitsubishi that sells multiple machine tool lines and brands in North America. Prior to the campaign, each product line and brand distributed by MC Machinery had its own identity that did not appear to be related to the others. They needed an overarching brand identity and position to provide a single face across multiple brands, without sacrificing important ties to their Mitsubishi ownership and core-branded products.

Results:
Delivering a strong umbrella identity for MC Machinery has brought a disjointed marketing effort into clear focus, allowing the company to more fully leverage it’s strong product lines and unrivalled service offering.

"We have been able to unify and strengthen our brands under the MC Machinery umbrella as a result of the marketing efforts of LoSasso Advertising. Our brand identity effectively communicates our broad range of products and services in a highly professional and creative manner."

Patrick Simon, Marketing Manager, MC Machinery Systems, Inc.

The new umbrella identity has allowed MC Machinery to develop more dynamic content that features multiple brands and better leverages the company's industry-leading service offering.