Brand: Brunswick Zone Bowling Centers
Case Study: Sweepstakes and Social Media Launch
In a recent effort for Brunswick, LoSasso created the Wii-a-Day Giveaway supported by the launch of a new social media presence on Facebook, YouTube and Twitter.
Results:
Brunswick added just under 12,000 Facebook fans and had over 295,000 entries to the giveaway. The program generated 6550 new opt-ins to Brunswick’s e-mail coupon program the Bonus Zone, more than 4,000 direct coupon downloads for immediate discounts on bowling and over 6,000 requests for more information on Brunswick’s new Wii Bowling Clubs – a core objective of the initiative.
“We have expanded our online efforts into paid search and social media with very strong results in both channels. With the LoSasso's guidance, project management and expertise, we have really embraced the shift in marketing to the online world.”
K. Bart Burger - Vice President of Marketing Brunswick Bowling & Billiards
A YouTube, Wii a Day Online Video Contest was added on-the-fly to take advantage of the excitement and strong social interaction being generated on Facebook around the sweepstakes. This was one of many creative entries.
