In January, Adobe presented a report that shines a light on the way we marketers will be working according to the biggest projected trends throughout the rest of 2013 and beyond. Many of the trends were present in last year’s report, but they have increased in importance and usage among marketers (specifically content, conversion, mobile and social).
The chart above highlights the top priorities for marketers in 2013, as well as the comparable figures from 2012. The continuing emergence of content marketing is clear to see, along with a major jump in the proportion of respondents who point to this as a priority for 2013 (up from 29% to 39%). Another notable year-to-year increase is conversion rate optimization which has gone up from 34% to 39%.
Targeting and personalization (37%) was a new option added to this survey this year, and has turned out to be among the top priorities, stressing once again that personal engagement will continue to be important in continuing marketing trends.