Pay-Per-Click Advertising = Powerful Customer Research

 

Scott LoSasso discusses how the keyword research and conversion tracking used in effective PPC (pay-per-click) advertising campaigns delivers unique customer insights that can be used to increase effectiveness in all marketing programs.

Where Creativity Meets Accountability
LoSasso is an advertising and interactive marketing agency in Chicago. Since 1989 we have supported consumer and business-to-business clients – building powerful brands using both traditional advertising and interactive marketing strategies that focus squarely on customer acquisition and retention.

We live at the intersection of branding, public relations and direct response. We integrate traditional advertising strategies with digital marketing tactics such as search engine marketing and social media to establish a dynamic, branded presence for our clients, making it easy for their customers to find them and interact.

We combine the tried and true with the bold and new to create high-impact programs that deliver measurable results.

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